What is MeituHub
MeituHub is the AI imaging platform from Meitu. It turns the image-and-video AI that Meitu has built up over the past 15 years into a set of callable building blocks, so creators, teams, and developers can produce images, video, audio, and motion content without standing up their own AI stack.
Think of each AI capability as a building block. You can use one on its own, or chain several together into an automated pipeline that cranks out finished visuals in bulk.
The one-line pitch: bring Meitu's full AI imaging stack to your own product or workflow — no AI infrastructure required.
Who it's for
| Who | What they do with MeituHub |
|---|---|
| Creators | Generate images, video, and motion from plain language — no code, no fiddly setup |
| Business & operations teams | Build a reusable pipeline once ("cutout → swap background → add copy → batch export") and reuse it forever |
| Developers & engineering teams | Call image and video AI over CLI or REST API and wire it into your product, scripts, and CI pipeline |
Core capabilities
MeituHub covers the full imaging stack — images, video, audio, and motion:
| Category | Highlights | Typical use cases |
|---|---|---|
| Image generation | Text to image, poster design, AI portraits, ID photos, product multi-angle shots | Brand visuals, e-commerce main images, personal photos |
| Image editing | Cutout, background replace, object removal, text replace, style transfer, face swap | Product retouching, photo polish, creative design |
| Image enhancement | Super-resolution upscale, low-light lift, denoise | Old-photo restoration, quality boost, print-ready assets |
| Video generation | Text to video, image to video, multimodal generation, video effects | Promo clips, product demos, animation |
| Video editing | Content replace, object removal, canvas expand, logo overlay | Remixing, brand placement, multi-platform adaptation |
| Video enhancement | Quality boost, resolution upscale, denoise, low-light lift, frame-rate upgrade | Video repair, HD conversion, streaming assets |
| Audio generation | BGM generation, full song generation | Video scoring, brand atmosphere, mood setting |
| Motion generation | Motion transfer (dance-to-video), video to GIF | Virtual idols, short dance clips, stickers |
Key concepts
- Workflow — a visual canvas where you chain multiple AI capabilities into one automated pipeline. Configure once, reuse as often as you like, run in batch.
- Capability — a single, callable AI skill on the platform, such as smart cutout or text-to-video. When you publish a Workflow, it becomes a reusable Capability.
- Credits — the platform's shared billing unit. Each capability consumes a different amount: image capabilities are billed per request, video capabilities per second.
Three ways to use it
| Way | What it is | Best for |
|---|---|---|
| CLI | Install via npm and call from the terminal; supports JSON output and scripting | Developers, engineering teams, CI/CD pipelines |
| API | Grab an API Key and call any image or video capability over HTTP; integrate per the API docs | Back-end developers, enterprise systems |
| Chat to Workflow | Describe what you want in natural language; the AI agent assembles the nodes on the canvas and runs it. Publish the result as a reusable capability | Creators, business teams, non-technical users |
By industry
MeituHub ships pre-built workflow templates and custom builds for four leading industries:
| Industry | Typical scenarios |
|---|---|
| E-commerce | Batch product-main-image / detail-page generation, smart cutout, background replace, unified brand visuals |
| Gaming | Character concept art, three-view sheets, multi-style output, batch 2D asset production |
| Education | Batch course-slide illustrations, auto-generated micro-lecture videos (with voice & subtitles) |
| Marketing | Creative video generation, auto multi-platform sizing, batch marketing asset output |